We partnered with Indofoods, a global food brand known for iconic Indonesian pantry staples such as Mi Goreng and Qtela, to support their expansion into the Australian market. With deep cultural origins and strong brand recognition in Indonesia, Indofoods required a localized digital presence that would resonate with Australian audiences while maintaining the brand’s identity. Our work started with the development of a localised website, designed to reflect the updated packaging and visual language tailored specifically for the Australian market. The site was fully redesigned to offer an improved user experience, incorporating engaging, locally relevant content and a more intuitive interface.

To bring the brand to life online, we produced new photography and utilized high-quality mockups, ensuring consistency across digital and physical touchpoints. Beyond the website, we supported the launch with a suite of strategic marketing materials. This included the creation of targeted social media content, aimed at building awareness and connection with the local audience, and the design of promotional brochures to capture attention.

Through this comprehensive brand localisation effort—across digital, print, and social—we helped Indofoods create a more engaging, accessible, and relevant presence in the Australian market, aligned with both user expectations and the refreshed visual identity.