Aegir Seafood
Aegir Seafood is a premium seafood company specialising in 100% Australian southern rock lobster and select ocean produce, supplying high-end restaurants and retail partners across the country. It was built around a simple idea — bringing exceptional seafood from the ocean to people who genuinely value it.
Inspired by Aegir, the Norse god of the sea, the identity draws on themes of ocean, mythology, and provenance. This helped shape a brand world that feels grounded, premium, and closely tied to origin.
The identity, packaging, photography, and digital presence were developed as one connected system, focused on simplicity and product-led storytelling. The website was designed to introduce the brand, showcase the range, and support both hospitality and retail audiences.
Distribution support was also provided, helping open up relationships with retailers, wholesalers, and partners to extend reach into new markets.
More Case Studies
We have worked with B+S Commercial Kitchens, an Australian family-owned manufacturer of commercial kitchen equipment established in 1956. What began in Melbourne producing stainless steel products has grown into a global supplier of more than 100 commercial kitchen solutions, trusted by leading hospitality groups including Crown Resorts, The Star Entertainment Group, and major restaurant operators across Australia and internationally.
RW Marketing works with Rodburn to deliver ongoing marketing initiatives that educate and engage their audience. Through monthly campaigns, promotional activity, and digital optimisation, we have helped strengthen their presence within the packaging and industrial sectors.
RW Marketing worked with SPC to develop a series of recipe-led video content for their Food Service range. With a strong B2B focus, we led the strategic direction and concept development, creating 50 recipes across its canned fruit, purée, spaghetti, and beans categories.
RW Marketing worked closely with Sake Journey to bring their brand to life online. The website was designed to capture the essence of their offering, from events and experiences to educational courses.