The Australian Culinary Federation is the peak industry organisation representing professional Chefs, Cooks, Apprentices & Culinary Students. They participate & advise in the establishment, maintenance & improvement of Australian Culinary Competitions. The ACF is committed to developing the professional skills & knowledge of their members through social & professional networking.
Design, Print, Strategy, Packaging, Copywriting, Photography and Videography
The Australian Culinary Federation approached RW Marketing for a comprehensive communication and content strategy. The organisation was sorely lacking in marketable content for their communication platforms such as their website despite their wide plethora of events.
We set out in documenting the amazing journey of the organisation, creating artfully shot videos and photography of their different events in both Melbourne and Adelaide. We’ve covered a variety of the ACF’s events, from cooking competitions and tours to dinners and corporate networking events.
All of this has been crucial to the communication and content strategy devised by us, showcasing the organisation’s culture and activities in an intimate and engaging way. We also conducted packaging design in the form of kit bags for the organisation, in support of their engagement strategy.
Communication and content are prime ways to engage with your target audience. However, to do so effectively requires a comprehensive strategy and know-how. Engagement is important in heightening brand awareness and showcasing services or products in an emotive way. It is communication between the business and client.
We are considered experts in business communication and content strategy. Our dual roles in both consultations and design also give us capacity to provide the implementation of our strategies to a quality consistency.
The objective of this strategy was to increase membership numbers. The Australian Culinary Federation has since seen an increase in both engagement rates and memberships.
Australian Culinary Federation
RW Marking have done several marketing videos for us. These are quality productions and the ACF still use them to promote the association. I would highly recommend Richard and his team. They are not only professional but add a personal touch and are approachable at all times. I would highly recommend RW Marketing if you want to take your business to the next step.