Beerich is a premium brand of organic Australian honey. Established in 2015, the business focusses on exporting their line of products to China.
Branding and Product Packaging
We worked with BeeRich to establish strategies in product manufacturing in addition to branding and packaging. Our close relations with their chosen supplier allowed us to establish any limitations and requirements for exporting their products. Our packaging also reflected a specific design that would appeal to the foreign market in China- concepts obtained through extensive market research to determine the Chinese consumer.
Globalisation requires that we appeal to foreign markets in a relatable way in order to market our products. We are conscious of the certain characteristics of the Chinese market and considered the need to adapt our marketing to suit.
The BeeRich has successfully launched in China as a premium brand of honey through our expertise.