Aegir Seafood
Aegir Seafood is a premium seafood company specialising in 100% Australian southern rock lobster and select ocean produce, supplying high-end restaurants and retail partners across the country. It was built around a simple idea — bringing exceptional seafood from the ocean to people who genuinely value it.
Inspired by Aegir, the Norse god of the sea, the identity draws on themes of ocean, mythology, and provenance. This helped shape a brand world that feels grounded, premium, and closely tied to origin.
The identity, packaging, photography, and digital presence were developed as one connected system, focused on simplicity and product-led storytelling. The website was designed to introduce the brand, showcase the range, and support both hospitality and retail audiences.
Distribution support was also provided, helping open up relationships with retailers, wholesalers, and partners to extend reach into new markets.
More Case Studies
Recognised as the global leader in non-stick cookware, Swiss Diamond constantly needs to be innovative and ahead of its competitors. We were initially approached to create content and packaging solutions – including photographing products – for their product range.
We help international brands thrive in the Australian market—creating strategies, campaigns, and content that connect with local audiences while staying true to your global vision. Whether you’re launching, localising, or growing, we’re your expert partner in making it happen.
Unique Catering Products (UCP) supplies specialist commercial catering equipment across Australia and New Zealand, working with leading international brands including Heinzelmann, Cibo, Josper, and Ciam.
Update Window Cleaning, a Melbourne-based residential and commercial window cleaning service, approached RW Marketing to improve their digital presence and increase consistent bookings.