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Product Development
Strategic Direction

We got engaged by SPC to create a series of different videos to promote the Food Service line on their website and social media channels. Our role focused on the strategic direction of the project and the development of recipes with a B2B emphasis. We developed 50 different recipes and videos each with their canned fruit, puree, spaghetti and beans.

Food Innovations baked goods
Food Innovations desert photo shoot
Food Innovations photo shoot in RW Marketing Innovation Centre
Food Innovations photoshoot by RW Marketing