Coffee Machine Technologies (CMT) is Australia’s leading distributor of coffee machines and grinders. The company was established 8 years ago, possessing a strong vision to provide good quality, helpful services that meet consumer needs. They have since expanded through a multitude of brands, including La Marzocco, a brand that has evolved into a benchmark industry standard.
The business began as a service-based company that performed coffee machine repairs and installations. Today, it has grown to a large team of approximately 30 staff, all working within operations, sales and service. The company has approximately 5 operating locations, including showrooms in Docklands, Rye and Geelong. They also have a Tullamarine Service Centre and Warehouse. Their team services, repairs, customises and refurbishes old machines, a distinguishing service that separates them from their competitors.
Branding, Strategy, Design, Print, Photography and Signage
Coffee Machine Technologies approached RW Marketing for a wholistic marketing and communications strategy to differentiate themselves from their growing competitors. Additionally, we engaged in design elements such as product branding, marketing collateral design and printing, along with photography and signage.
We constantly collaborate with Coffee Machine Technologies in developing new product lines so that the business can stay industry leading. This knowledge and know-how is derived from our deep understanding of the business’ operating market.
We were also responsible for creating the marketing collateral for their product lines such as their innovative Viper brand which featured Australian invented and designed benchtop equipment.
We also consistently engaged in website development and management, creating content that keeps consumers abreast with any business news, specials and product lines. The content produced is in line with a specific marketing strategy devised by our team.
We know that innovation is the way to stay ahead in an industry. As such, we provide a unique expertise that extends into product design, that will optimise your business operations, product lines and give your business a competitive edge unfounded by any of your competitors.
Furthermore, appropriately communicating and educating your customers on your business operations and services is a key in spreading awareness and ensuring that your business meets current customer needs. This is also a key in differentiating yourself from your competitors. RW Marketing is well versed in concisely and effectively communicating what your business does and how well you do it.
Our strategies and input into new product lines has allowed Coffee Machine Technologies to stay ahead of their competitors, transforming the entire business into one with innovative ideas and products.
Coffee Machine Technologies
Over the past few years Coffee Machine Technologies and RW Marketing have formed a strong and powerful relationship which has strengthened our position in a competitive marketplace. RW Marketing’s dedication and passion has assisted our company in delivering some innovative and leading technology into the coffee industry with unique marketing strategies and materials. Their work ethics and professionalism demonstrated by all the team members are the reason why RW Marketing are the leaders in their field and respected by all. Congratulations and a huge thank you for all your support over the years. Keep up the good work.