Gelare is a Perth based business that sought to set roots right here in Melbourne. Launched in 1986, the business is famed for their gourmet Italian ice cream parlours.
Strategy, Design, Print & Photography
Gelare engaged us to perform intensive market research that will provide them with an intimate local knowledge of the Melbourne market. Our in-depth experience and commitment to integrity spurned us to make highly objective conclusions regarding the data collected.
We also provided them with an elaborate strategy and marketing tools such as print, design signage and photography that would speak to Melbournians in ways unique to our city culture. These concepts were presented with a shop space in mind.
RW Marketing is truly committed to growing your business. While we provide creative result-driven solutions, we also place great value in our integrity. We do not condone presenting disadvantageous business decisions to our clients and always consider the viability of our solutions.
Our ideas were severely restricted by franchise policy, but we were able to work within constraints with positive results. Unfortunately, according to our data, the viability of launching Gelare was drawn into doubt. We preemptively advised against the expansion, and the business did not launch in Melbourne.