Georgie’s Harvest has been in business since 2011, right in Melbourne’s iconic South Melbourne Market. Owned and operated by Georgie Dragwidge and her husband, they share a passion for food and quality. At Georgie’s Harvest, you can be assured that their produce is the best of the season.
The company thrives on strong relationships with Australian farmers, and has a strong focus on stocking garlic, spices, root vegetables, carrots, ginger, mushrooms and most importantly, potatoes.
Strategy, Design, Print, Packaging and Brand Management
Georgie approached us in seek of packaging designs for their new range of products. They also requested a launch strategy on how to best distribute and market their new products. Through a series of consultative sessions, we were able to recommend the best course of action for their marketing and distributive processes.
We also designed several concepts of packaging that would suit the brand and the business’ messages.
Georgie’s Harvest new product range would enrich the business by adding value to their current sales. In addition to packaging, product distribution strategy is also vital towards launch success. Our complete approach ensures brand and communicative consistency.
We were able to achieve both packaging and distribution strategies for Georgie’s Harvest. The new products are currently in the middle of production.