Life Loaf is about the science of healthy living. Owned by Michael Zmegac, a well-known Melbourne based restaurateur who designs products for healthy living. His search has led him towards discovering unique ways in combining the right ingredients, producing gluten-free breads and healthy, nutritious meals.
Branding, brand management, strategy, design& print, signage, photography, merchandising & web
Life Loaf owner Michael Zmegac approached us with a business name, logo and vision. We built the brand through extensive development and strategy. Communication platforms produced include the website and a variety of quality marketing collaterals. RW Marketing also assisted in producing the business’ first shopfront, contributing towards signage, branding, menu development and interior design of service counters.
Our expertise allowed us to design comprehensive solutions that brought forth results for the business. We also consulted withinLife Loaf’s physical business space, which optimised design and impressions of the business in-store. This also allowed for consistent branding to be applied across all areas of the business.
The business has developed into a highly successful one, allowing for the development of a co-brand called Life Kitchen. Life Kitchen is a boutique café located in the heart of Richmond.