Monash University is an Australian public research university based in Melbourne, Australia. Founded in 1958, it is the second oldest university in the State of Victoria.
Strategy, logo, design and print for campaign activation.
Monash University engaged with us in seek of a long term marketing strategy and a branding structure that would be viable for the next 5-10 years, all surrounding a massive campaign endorsed by the university. This was a part of their master plan for the entire institution. The campaign required consistent communications and branding across a variety of multimedia channels.
Most of our work contributions were for the Office of Environmental Sustainability, and we created a range of master brand logos and structured campaigns for said department. We also designed a variety of communication templates for the campaign, specific for the university campuses. These were supplied in both print and digital formats for the client.
Despite being a well established institution, Monash University truly understood the need for innovative processes. Constantly seeking to reactivate their communication through active campaigns is a core characteristic of a successful business; adaptation is the key to survival in an unforgiving competitive market.
Our expertise allows us to successfully manage big brands and ensure consistency in culture, objectives and identity. We fully understand that business chains are defined by reputation and the associated pre-existing branding.
Currently, the work we produced has been in use by the university for a period of 4 years, and has been integrated efficiently.