Capricho Grilled Chicken approached us in need of a holistic solution, as the business was not showing positive results. After a detailed business analysis, we discovered that the business needed a strong brand and communication strategy.
Starting with the redevelopment of the brand concept and story, we were able to create a strong franchise brand full of meaning and value. Our solution included branding, interior design and marketing collateral. With big plans, leaps of faith and a successful marketing strategy, Capricho is well on its way, with five stores open now in key iconic locations around Melbourne, and visions to keep expanding.
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“A great experience, a fantastic team, an excellent result. RW Marketing are now a strategic partner for us and our customers.”