eFresco was a bold rebranding project focused on transforming a long-standing retail presence into a distinctive, modern brand. Though well-established, eFresco needed renewed energy, clearer positioning, and a visual identity that matched the quality of its products. We began by reimagining the packaging through high-impact photography and inmold printing —achieving rich, vibrant colours that brought new life to the brand. A clear brand hierarchy was established through colour coding, helping customers easily identify and navigate product categories. Beyond packaging, we delivered a full brand refresh: from labels, a new logo, and a redesigned website, to a cohesive visual identity and social media presence—ensuring consistency across every touchpoint.
Today, eFresco stands out with confidence: a brand that not only offers quality products, but also a bold, recognizable identity that resonates on shelf and online.