Gold Fish has been bringing in it’s dried Asian pantry lines since 1994, and are now in our third generation. The business was established by Ben Low and his father, as a response to the limited amount of quality Asian pantry items in Australia at the time.
We were engaged to refresh the brand through packaging design and website. It was important we retained the current brand recognition but elevated the brand to appeal to younger generations
The minimalist principles embody Gold Fish brand simplicity. The quiet elegance of packaging and web presence offers plenty of room for a new brand to grow.