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“Every journey carries its own unique value — not for where it begins or ends, but for how it transforms along the way.
It’s more than a path; it’s a fusion of ambition and setbacks, reinvention and resilience, and the quiet moments where everything suddenly makes sense.”
At RW Marketing, this belief is the foundation of everything we do — for ourselves, and for the brands we partner with. Because for us, a journey isn’t just how you got here. It’s also about where you’re going next — into uncharted territory, with open boundaries and endless possibilities.
Today, RW Marketing is more than an agency. It’s a team, a culture, and a creative partner for brands who want more than content — they seek connection, purpose, and something real.
In 2023, we launched the Asian Chef Club — a passion project turned community movement that united creativity, food, and identity.
Before that, in the quiet of the COVID years, we didn’t pause. Instead, we evolved — redefining not just how we work, but why we do it.
Rewind to 2018, when we opened the doors of the Innovation Centre in our office at Kensington — a place imagined as more than a workspace. Part kitchen, part café bar, part studio and event space, it became a hub for chefs, makers, and storytellers from all walks of life.
It was a dream that started with a bold decision in 2017 — when we signed the lease on a rundown warehouse, and saw potential where others saw brick and dust.
By 2011, we had already taken our first major step forward — moving into our own office. Growth was never explosive, but always intentional. We weren’t just delivering campaigns; we were helping brands find their voice and tell stories that mattered.
In 2010, we officially rebranded as RW Marketing, solidifying our identity.
A year earlier, in 2009, we were quietly gaining momentum — building relationships, refining our process, and deepening our purpose.
But our journey began far from conventional. In 2008, RW Marketing was born inside Clearwater Carwash — a luxury carwash in South Yarra where style met speed and Melbourne’s elite came to shine.
More than a carwash, it was a scene — and the perfect setting for big ideas to take shape. Our first client? The Baker Group, a dynamic business spanning hospitality, nightlife, carwashes, and bars. What started as branding and marketing support quickly grew into a lasting partnership — built on trust, creativity, and a shared belief in what’s possible.
From a carwash on Punt Road to a custom-built studio in Kensington— this is our story, our journey.
And if there’s one thing we’ve learned, it’s this: we don’t just move forward — we restart, every single day.
For ourselves. For our clients. And for every story that’s still waiting to be told.
What’s your journey?
We’re here to help!
A. 348 Arden Street, Kensington, VIC 3031
P. 1300 737 707
By Appointment Only.
Monday to Friday 9am – 5pm
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