Branding, Web, Strategy and Brand Management
Refuge Homes approached us with the initial goal of marketing their latest development projects as fireproof homes. They requested a full-frontal strategy that encompassed communication solutions and marketing strategies that would speak to their target audience about their innovation.
However, through extensive market research, we realised that these products had more potential than simply being fireproof. They were energy efficient and thus environmentally sustainable. In response, we highlighted a different angle to our clients, transforming Refuge Homes to the brand it is today.
Over the course of our partnership, we have produced a large variety of marketing products for Refuge Homes, ranging from marketing collateral such as company brochures and flyers to the ever important website. We have also produced direct advertising through mediums such as newspaper ads, newsletters, radio and television to communicate the Refuge Homes offerings.
Refuge Homes are innovators in the construction industry. They have recognised the necessity for innovation and change within the residential development industry, and have built their business upon these very foundations and ideals. Supported by global research, their unique construction methodology and techniques have paved the way to more environmentally-friendly, durable, safe and affordable housing designs.
The business is the pioneer of the Refuge Homes CONCEPT 10 building system, a standard guide that contains ten key design inclusions, which guarantee that a Refuge Home will be constructed using the most advanced home building systems available today.
The business was co-founded by two brothers, who have acquired extensive in-depth knowledge about the building industry. Their specialties lie in design solutions and technologies, along with decades of experience from all building facts. As a custom home builder, Refuge Homes recognises the importance of unparalleled results and guarantees utmost satisfaction. They take preliminary ideas and turn them into constructed realities.
Refuge Homes was named 2013 Victorian Regional Builder of the Year, along with multiple prestigious awards.
Our knowledge and expertise gives us varied insights into certain issues that differ from our client’s. This allows for a collaborative and innovative approach, ensuring that we’re maximising the business’ potential in both areas of product and marketing. Our strategy and input has transformed a product brimming with potential into reaching and exceeding it.
Refuge Homes obtained incredible results and have since won a multitude of prestigious awards.