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Rustica, a brand known for its authentic, Italian-inspired lasagna, has officially launched its newest product: Beef Lasagna. Now available at Costco, this hearty, ready-to-heat dish is designed for busy families who don’t want to compromise on flavour or quality. The launch was finalized in December 2024, just in time for the holiday season. At the core of this successful rollout is the work of RW Marketing, who led the entire packaging and visual design process.
RW Marketing developed a packaging concept that goes beyond the functional—it tells the brand’s story. Combining rustic textures with clean, modern design elements, the packaging communicates the warmth, authenticity, and premium positioning of the Rustica brand. Every visual element—from the colour scheme to the layout—was carefully crafted to appeal to both loyal and new customers.
In Costco’s fast-paced retail environment, packaging has to do more than look good—it has to perform. RW Marketing approached this project with strategic design thinking, using bold typography, high-quality food photography, and an intuitive layout to maximize shelf impact. The result is a packaging design that not only grabs attention but also builds brand trust at first glance.
The development of Rustica’s Beef Lasagna packaging was a true collaboration between RW Marketing and the Rustica team. From early concepts to final print production—completed in December 2024—every stage was guided by a shared vision: to elevate the product and align it with the long-term goals of the brand. This included prototyping, testing under real retail conditions, and refining visual elements to ensure consistency across touchpoints.
With the Beef Lasagna now stocked in Costco, the product is reaching a wider audience of food lovers across Australia. Seeing the Rustica brand on shelves at a major retailer is a milestone—and proof of how effective design can turn a great product into a successful market launch.
This launch proves that great packaging is more than aesthetics—it’s a strategic asset. By blending storytelling with smart design, RW Marketing helped Rustica bring its Beef Lasagna to life and into homes. It’s a project that highlights how strong collaboration and creative execution can fuel brand growth, visibility, and trust—just as it did in December 2024.
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