The Institute of Culinary Excellence is a cooking school based in Queensland, Australia. It offers top tier, high level cookery courses and is a registered training organisation. The Institute offers a large range of ideal courses to supplement and develop culinary careers.
ICE Australia bridges the gap between traditional TAFE based learning and the strenuous requirements of a fully operational commercial or industrial kitchen. The training plans provided at this institute are current, adaptable, reactive and modern.
Web, Design, Print, Branding, Brand Management and Strategy
RW Marketing has engaged in creating and managing the Institute’s brand, the physical design and production of marketing collaterals/materials and the development of their website. We also had a hand in developing their business through consultations on operational strategy.
Marketing strategy is integral in directing the business into achieving your goals and objectives. We created a solid position by emphasising on the core values of the business. This allowed us to distinguish the business from competitors and provide them with a competitive edge. This, along with the implementation on various elements such as marketing collateral, communication methods and our unique business development advice has contributed to our client’s business growth.
The Institute has grown from a small cooking school that had a 20 person student intake, to having numbers as high as 200. Currently, RW Marketing is involved in the Institute’s expansion plans to extend its operations in Victoria. The Institute of Culinary Excellence works in close collaboration with a network of top restaurants and suppliers in the hospitality industry.
RW Marketing have been working for me for the past 4 years. They helped me immensely with the creation of the new website for ICE (Institute of Culinary Excellence) which is cutting edge, well designed and 100% reflects our business and what we stand for as a training college. They also designed some fabulous brochures which are wonderfully presented and of an extremely high quality and standard and look fantastic. We always have many comments on them when we give them out to our prospective clients. They also designed all our business cards and any other marketing material we need for ICE.
On a personal note, Richard and the team at RW Marketing helped turn my third cookbook Eat for your Life into a e book last year and have recently also printed another 500 hard copies of the book in a timely, professional and more importantly within my budget. I have always found them to go out of their way for clients and they are always very engaged with them. They are professional at all times and their communication is great. They are hard working and they always aim to please their clients, which in this day and age is a wonderful attribute for a company.
I have no hesitation in recommending RW Marketing and I will continue to use their services in the future.