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Who Are We

We didn’t start in a high-rise, We started on the ground floor — literally.

In 2008, RW Marketing was born inside a sleek, high-end carwash on Punt Road in South Yarra. But this wasn’t your everyday carwash. Clearwater Carwash was modern, stylish, and always buzzing. It was where Melbourne’s elite came to have their luxury cars detailed — Ferraris, Porsche, Mercedes, BMW’s— all lining up in perfect rows. And there we were, tucked into a clean, glass-fronted office just off the detailing bay, getting to work while the city’s finest rolled through.

Founders Story

Many people ask me why I started RW Marketing. By choice, I began as a lawyer, studying law and commerce, with a focus on commercial law. But something was missing. I wanted to grow, to develop, and to truly love what I do. That’s when I shifted to marketing, combining my commercial expertise and my passion for creative solutions. Marketing is a dynamic field—constantly evolving and never stagnant. But at its core, the objective remains the same: to help people connect with brands and products. It’s about awareness, experience, and creating stories that resonate. Through RW Marketing, we tackle the challenges others can’t solve, and that’s where we make a difference.