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Click Fish

An online shopping platform that makes finding quality seafood easy

Many people have had a negative experience with seafood, which has detracted it from being as popular as poultry or red meat.

However, quality produce does exist, and Click Fish aims to prove this to the Melbourne market.


Click Fish approached RW Marketing to assist in the development of an online seafood store that delivers the highest quality of seafood to the customers’ doors through an easy process. The idea of “Click Fish” was subsequently created as an online shopping platform that makes finding, purchasing and receiving quality seafood easy.

Our ongoing support started with the creation of a brand inspired by the honest and trustworthy journey of catching and delivering the seafood, as well as the vivid colours of the life under the ocean. This was then translated into the logo design, branding elements, and website.

Along with the website development, we assisted Click Fish to make this idea come true by developing the concept through services that went from photography to marketing strategy passing through packaging design and user experience optimisation.