Cmyk – NV
High Performance Trade Printing. CMYKHUB offers a full range of quality printing services and products
Business cards are now a product that everyone knows, everyone buys and everyone knows, there is a common perception which exists and it is often traced back to CMYKhub where they began their business around standardizing everyday products such as business cards, flyers, and brochures. As a trade printer, they set their core values and the business set out and delivered these successfully.
Through constant perseverance and development, they have been seen as an innovator and a brand which is seeking to be around for a lot longer. To develop and stand out in this saturated market we were tasked on how to market a thicker card with a soft laminate which could see the introduction of foiling and embellishment as standard product offerings opposed to custom work.
We created a strategy for the brand, developed the new card as its own product and set out to create the story which went with these cards. NV was born which saw photography, videography, content creation, website, sample packs, internal and external documents created to showcase this product.
The success of this came from the correct planning, something different, something quirky, to ensure that they were seen as the industry leaders