We’re your Caddy
In golf, a caddy is a person who carries a player’s bag and clubs and gives insightful advice and support. A good caddie is aware of the challenges and obstacles, along with the knowledge and best strategy to perform successfully.
We were engaged to assist CMYK Hub with a stand and concept design for Pac Print 2017, which is a B2B event serving the evolving needs to the printing, sign and graphic communications industry.
The rationale behind this campaign was mainly rather than investing in additional equipment and technology, why not work with CMYK Hub instead as the company already has the equipment and expertise.
The big idea “We’re your Caddy” was born from the need of an analogy for the support and help that CMYK Hub offers to these businesses. The company was then represented as the businesses’ caddy, aiming to be seen as a trustworthy ally, and the support needed to perform successfully in the industry.
Along with the conceptualisation and strategy, we assisted in the design and development of visual aids, marketing materials, promotional devices, digital requirements and the stand, which recreated a golf scene aiming to provide a distinctive experience to the clients and create an emotional connection with them.