METHOD

CONCEPTUALISATION

VIDEOGRAPHY

Unox engaged us to create a series of success story videos from their wide range of clients, including Komeyui, The Hatter and The Hare, Johnny Baker, Albion Hotel and Precinct Hotel, The Meat Room, Chocolate Artisan, Dan Arnold, Moke, and Mascavado Café & Pâtisserie.

The main objective of these videos was to highlight and capture how Unox ovens made each of these chefs’ lives easier and improved their workflows. They were created for the global campaigns #whyichooseunox and #letscook.

Following the brief given by Unox, we studied each client, identified their key selling points, and put together customised storyboards and interview structures that captured the essence of each venue’s magic of cooking with Unox ovens by showcasing a unique KSP.

LET’S COOK PROJECT

The “Let’s cook” campaign was designed to showcase how Unox ovens are the ideal kitchen companions for various chefs in the industry in their quest to create perfect and unique dishes. The campaign consisted of four different videos that effectively communicated why Unox is the preferred brand of these chefs. The storyboards, scripts, and videography for the campaign were crafted by the team at RW Marketing, resulting in a successful campaign that highlighted the value of Unox ovens.

BEHIND THE SCENES

GALLERY

VIDEOGRAPHY

WHY I CHOOSE
UNOX CAMPAIGN

With the aim of emphasising Unox’s unique selling points and advantages for local businesses, the “Why I Choose Unox” campaign was developed. This campaign sought to highlight the reasons why these businesses preferred Unox over other brands in the industry. Each video in the campaign focused on a distinct business and its specific selling point. Our team was responsible for creating the storyboards, scripts, and videography for the campaign. The campaign was a success, effectively capturing the essence of each business and demonstrating how Unox can help them achieve their goals.