Our journey with Pappa Flock, located in Parramatta, has been inspiring. Starting from scratch, we brought this fast-food brand to life, from the conceptualisation through to the development and launch of the brand. Through an extensive creative process, we transformed our client’s idea and dream into what is now their first flagship store in Sydney.
Pappa Flock is a modern-day chicken shop with a difference. They are passionate about serving the best crispy chicken tenderloins you’ve ever tasted. They believe in bringing people together through better quality fresh ingredients, fun flavours and a broader, more inclusive menu. They want to provide Australians with good, unproblematic food that’s fast and widely accessible. The venue welcomes everyone, whether you spend mere minutes grabbing something to go to or decide to have a night’s dinner there. So not only does Pappa Flock guarantee a good feed, they make sure their food leaves you feeling happy and satisfied.
Pop art inspired our creative process, and the Pappa Flock branding was created to be bright and full of life, uplift and spark joy, which is successfully captured and transmitted throughout all the visual assets, digital platforms, atmosphere and marketing communications. The food is designed to satisfy even the pickiest eaters. From the food to the atmosphere and interior design, it’s intended to be a place Australians want to eat at, and we can proudly say that we made it happen!